Bierman Optometry Group – Sophistication for a chain of practices

Bierman Group (then Bierman van Zyl Optometrists) contacted me to revamp their existing logo to a brand that would be able to reflect their level of professionalism and be strong enough to adapt to the various branches. They were looking for a high impact, yet simple design. The end result made use of the same imagery, but in a much more sophisticated way. Various other branding items were created, including store branding, signage, reminder cards, adverts and the interface design for the website…

 

Outdated Corporate ID

old_id

Initial development of the different branch logos, the original Bierman being the first…

new_logo

 The final logo for the Optometry Group was a natural progression…

 The corporate ID for the individual branches…

bierman_corporate_ID

The roll out of the marketing material with the new advertising items, such as reminder cards and posters…

bierman_marketing

 

The website interface design that sets the stage for up and coming promotions…

 

bierman_interface



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