Old Mutual – qualitative research design

Qualitative Research specialist Carina van der Walt approached me to assist her with a presentation for the Old Mutual board of directors. It was my responsibility to project manage and design the interface for this experience. I designed a multimedia, animated slideshow with embedded videos, toggle icons and a dynamic slidebar to present the various findings in this research piece, to keep the viewer focused and interested. Focus groups discussed their perception of the client and the information was documented. My work served as a tool to make this lengthy presentation more exciting and give Carina a way to jump through the research as needed. We also provided it neatly on a disc for each of the attendees after the meeting. Due to the confidential aspect of this project, the content has been replaced, shrunk etc. on purpose to in the samples below.

 

Attendees received a copy of the presentation…

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The design of the presentation consisted of a viewing area and slide out navigation bar for a smooth, sleek presentation…

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Navigating the presentation with a slide out bar, next and previous links, live video links…

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The presentation included videos with sound of  where people in the focus groups made important comments (negative, neutral or positive), this was also displayed in writing on the presentation while viewing the video…

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